The First X Lab | EXR x Krink x Zuek
Artist Craig Costello aka KR is known worldwide for his public murals as well as for his role as owner/operator of Krink Inc. KR was commissioned by EXR to paint a new mural for the launch of "The X House" their new flagship store in Seoul, South Korea.
For this project, photographer Alessandro Zuek Simonetti captured KR's creative approach in the excution of this 2015 mural. Simonetti's final photographs were showcased in "The X House" gallery on view to the public for the grand opening of "The X House". In addition EXR, KR, and Simonetti selected a photo shot by Simonetti to create a limited run garment. This video captures this creative collaboration uniting art, photography, and fashion and is displayed throughout EXR stores in South Korea.
Client | EXR
Agency | Change Design
Directed by Alessandro Simonetti
Cinematography by Jimmie Armentrout III & Marco Mucig
*Watermark indicates my camera work
